Communications Plan

Goals

  • Raise awareness about the value of protecting disadvantaged history.
  • Encourage participation in the documentary “Unarchived” and associated efforts.
  • Encourage conversation about inclusive archiving methods.

Audience

  • The general population is interested in history, social justice, and LGBTQ+ concerns.
  • Academics and scholars interested in archives and neglected histories.
  • Community organizations working for representation and recognition.

Strategies:

  • Social media campaign involves sharing teaser trailers, behind-the-scenes video, and quotations from the documentary across platforms.
  • Use hashtags like #Unarchived, #PreserveHistory, and #RepresentationMatters to spark discourse.
  • Encourage audience participation by conducting surveys, holding Q&A sessions, and sharing personal experiences on archive preservation.
  • Virtual screenings and panel discussion:
  • Organize online screenings of “Unarchived” followed by panel discussions with the directors, featured personalities, and archival professionals.
  • Promote events by reaching out to academic institutions, community organizations, and media partners.
  • Encourage audience members to ask questions and share their own experiences.
  • Education Resources:
  • Create instructional materials, such as discussion guides, lesson plans, and bibliographies, for instructors and students.
  • Create instructional materials, such as discussion guides, lesson plans, and bibliographies, for instructors and students.
  • Distribute materials to schools, libraries, and community centres to encourage further investigation of the subjects raised in the documentary.
  • Encourage teachers to include “Unarchived” into their curricula and hold classroom screenings or discussions.
  • Collaboration & Partnership:
  • Collaborate with cultural institutions, libraries, and archives to spread the film’s message and encourage archival activities.
  • Collaborate with LGBTQ+ organizations, immigrant advocacy groups, and indigenous tribes to help them preserve their histories.
  • To broaden the campaign’s reach, consider co-hosted events, fundraising initiatives, and resource sharing.

Evaluations:

  • Monitor social media stats, website traffic, and audience comments to determine the campaign’s reach and effectiveness.
  • Conduct surveys and interviews to get qualitative information on audience perceptions and behavioural changes.
  • Assess the use of educational resources and amount of involvement with partner organizations.
  • Use these lessons to improve future communication methods and continue to advocate for inclusive archiving practices.

Spokesperson:

A good spokesperson for the Heritage Inclusion Network may be someone who is knowledgeable and passionate about archive studies, historical preservation, and social justice campaigning. I have a proposal for a spokesperson:

Name: Dr. Maya Patel

Bio: Dr. Maya Patel is a prominent historian and archivist who specializes on minority histories and archive equity. Dr. Patel has a Ph.D. in history and considerable experience working in archive institutions. She has committed her career to amplifying marginalized voices in historical narratives. Dr. Patel, a staunch champion for social justice, has spearheaded programs to close gaps in historical data and encourage inclusive practices in the area. She is a popular speaker and consultant, noted for her astute commentary on topics such as representation, memory, and community empowerment.

Why Dr. Maya Patel is a suitable spokesperson:

Dr. Patel’s academic background and professional expertise establish her as a trustworthy authority on archive equity problems. Dr. Patel’s commitment to promoting disadvantaged perspectives and pushing for social justice is consistent with the Archive Equity Initiative’s objective.
Dr. Patel’s ability to clarify difficult subjects and engage broad groups makes her a valuable spokesman for the organization. Dr. Patel’s reputation and position in the archive field can increase interest and support for the Archive Equity Initiative’s debut event.

Dr. Maya Patel’s presence as a spokesperson for the Archive Equity Initiative would lend credibility, expertise, and passion to the organization’s communications efforts.

Future Plans:

  • Outreach Expansion: The Archive Equity Initiative intends to broaden its outreach efforts to include additional populations and stakeholders, particularly those who have historically been underrepresented in archival settings.
  • Collaboration & Partnership Building: The program seeks to expand current relationships and form new ones with organizations and institutions dedicated to archive equality and social justice.
  • Research and Scholarship: The program will continue to fund research and scholarship on archive equity challenges, helping to build a body of knowledge in the subject.
  • Advocacy and Policy: The project will lobby for policy changes and institutional reforms to improve equality, diversity, and inclusion in archive practices at the local, national, and international levels.

This gives a more complete summary of the Heritage Inclusion Network’s current efforts and future objectives, emphasizing the organization’s dedication to archive equity and social justice.